Drawing
on the application of information
technology for competitive advantage,
the course looks at the potential
effects of e-business on the value
chain, product differentiation, strategic
relationships and market share. Important
technologies are emerging in the vital
areas of data transfer and personal
interaction and these will set the
foundations for the future management
of e-business. Topics in the course
include the potential impact of e-business
in both business-to-business and business-to-consumer
transactions, security and communications,
legal and ethical issues, EDI and
electronic payments systems and revenue-generation
strategies.
Professor
Graham Low BE (Chem) Qld
PhD Qld FACS MIEEE
Graham Low is Head of School of Information
Systems, Technology and Management
at UNSW. Prior to accepting his current
position, Graham had more than 10
years' experience in industry, including
MIS Technical Manager for the Sugar
Division of CSR and Head of the User
Services Unit at UNSW. His experience
covers both commercial and technical-based
application systems. Graham retains
close links with industry through
his research and consultancy and has
published widely in the information
systems literature.