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E-Business: Strategy and Management Course No: GBAT9117

Drawing on the application of information technology for competitive advantage, the course looks at the potential effects of e-business on the value chain, product differentiation, strategic relationships and market share. Important technologies are emerging in the vital areas of data transfer and personal interaction and these will set the foundations for the future management of e-business. Topics in the course include the potential impact of e-business in both business-to-business and business-to-consumer transactions, security and communications, legal and ethical issues, EDI and electronic payments systems and revenue-generation strategies.

For full course information: Download pdf

View Graduate Attributes for this course

Professor Graham Low
BE (Chem) Qld PhD Qld FACS MIEEE

Graham Low is Head of School of Information Systems, Technology and Management at UNSW. Prior to accepting his current position, Graham had more than 10 years' experience in industry, including MIS Technical Manager for the Sugar Division of CSR and Head of the User Services Unit at UNSW. His experience covers both commercial and technical-based application systems. Graham retains close links with industry through his research and consultancy and has published widely in the information systems literature.


 


 
 
 

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