This
course incorporates both strategic and tactical
dimensions of new product and service development.
It demonstrates a variety of concepts and
modes of thinking about innovation and product
development. In more concrete terms, it
will provide students with a workable knowledge
of a best practice approach to product creation
from concept selection through to postlaunch
monitoring, exposure to a similar approach
used by service companies. More generally,
it will demonstrate how well service companies
perform in new service development compared
to manufacturing firms, and highlight the
organisation and management practices that
are most likely to result in successful
new product development.
For full course information: Download
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View Graduate Attributes for this course:
TBA
Craig
Tapper
BA MCom UNSW, MBA UTS
Craig Tapper is Executive Director
of Tapper Consulting Pty Limited and
has been consulting to major companies
and government departments for over
15 years, including appointments at
senior level in Australia and the
UK. Craig has lectured in a range
of postgraduate programs in the areas
of strategy, business planning, marketing
and management at the University of
Sydney, the University of Technology,
Sydney, the University of NSW and
the Australian Graduate School of
Management. He has also authored and
facilitated at postgraduate level
for the Securities Institute of Australia
and the Mt Eliza Business School.
Craig is a Fellow of the Australian
Institute of Company Directors, an
Associate of the Australian Marketing
Institute, a Certified Practising
Marketer and an Affiliate of the Securities
Institute of Australia.
Craig is the winner of the MBT Facilitator Award for Teaching Excellence 2009. |
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