Principles of Marketing


Principles of Marketing	Course No: GBAT9114

Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories and analytical tools to managers working in today's highly competitive and complex business environment. The course places particular emphasis on the management of profitable exchange processes in the context of modern organisations and covers a diverse range of marketing topics including marketing strategy and planning, the marketing environment and how to monitor it, consumer and organisational behaviour, marketing research, market segmentation and development of target markets, new product development, pricing, distribution, promotion and international marketing. Participants are required to tackle real life marketing problems and demonstrate their ability to apply classroom knowledge to their own work situations.

Principles of Marketing is a recommended starting course for new students.

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Dr Mohammed Razzaque
BSc Engg (Dhaka) MBA (IU Bloomington)

Dr. Mohammed Razzaque, senior lecturer, School of Marketing, has been with the University of New South Wales since July 2001. Before joining UNSW Mohammed was an Associate Professor at the National University of Singapore, and has also taught at the University of Khartoum, the Sudan and the University of Dhaka, Bangladesh. Mohammed has authored (or co-authored) more than thirty research and conceptual papers which have been published in reputed internationally refereed journals and conference proceedings. He has also worked as a consultant for a number of organisations in the Asia-Pacific region.